This Privacy Policy explains how City Life S.r.l. processes personal data collected through the website of Más Boutique Hotel Rome.
This notice is provided under Regulation (EU) 2016/679 (“GDPR”), applicable Italian privacy law and the applicable rules on cookies, electronic communications and tracking technologies.
Data Controller
City Life S.r.l.
Registered office: Via Pontecitra 66, 80034 Marigliano NA, Italy
VAT no. IT08532301218
Hotel address: Más Boutique Hotel Rome, Via del Corso 504, 00186 Rome, Italy
Email: info@masbhrome.com
Phone: +39 06 87779913
Personal data we process
Through the website, we may process technical and browsing data; contact data; booking-related data; and data processed through the direct offer and OTA comparison tool.
Technical data may include IP address, browser type, device information, operating system, pages visited, date and time of access, referring page, technical logs and cookie consent preferences.
Contact data may include name, contact details, message content, language, stay-related requests and information voluntarily provided by the user.
Bookings are managed through the official HotelInCloud booking engine. When the user clicks booking buttons, the user is redirected to the booking engine, where personal data required to check availability, complete reservations, process payments, manage communications and comply with legal obligations may be processed.
The comparison tool may process stay dates, number of guests, room type, rate preferences, cancellation conditions selected or displayed, interactions with the tool, IP address, device/browser data, technical logs and data necessary to display, update or temporarily store comparison results.
The tool does not complete bookings and does not produce automated decisions having legal effects on the user.
Purposes of processing
Personal data may be processed for website operation and security; managing requests and communications; booking and stay assistance; analytics and website improvement subject to consent; direct booking / OTA comparison; and legal, tax and administrative obligations.
Legal bases
Processing is based, depending on the case, on contract or pre-contractual measures; legal obligation; legitimate interest; and consent for analytics cookies, non-essential tracking tools and other processing activities that legally require consent.
Google Analytics 4 and Consent Mode
The website may use Google Analytics 4 with Google Consent Mode v2 in Advanced mode. Google Analytics may be loaded with consent denied by default. Analytics cookies are activated only if the user gives consent. Before consent, Google may receive limited technical signals or cookieless pings according to the functioning of Google Consent Mode.
Google Search Console
The website may use Google Search Console to verify domain ownership and monitor organic search visibility. Google Search Console does not itself place tracking cookies on visitors through the website.
Google Maps
The website may include Google Maps through a click-to-load feature. The map is not loaded automatically. If the user chooses to load it, the browser connects to Google Maps and technical data may be transferred to Google.
WhatsApp, email and telephone
The website may include links to contact Más Boutique Hotel by WhatsApp, email or telephone. When the user clicks a WhatsApp link, the user is redirected to WhatsApp, a service operated by Meta Platforms, which may process personal data under its own terms and privacy policies.
Booking engine
The booking flow is managed through the official HotelInCloud booking engine. Users should review the privacy information and terms displayed by the booking engine during the booking process.
Price comparison and OTA channels
The website may display comparisons between the direct offer of Más Boutique Hotel and rates, discounts or conditions available on OTA platforms, booking portals or third-party channels.
The comparison may be based on publicly available data, manually updated data, feeds, APIs, caching systems, search parameters or technical integrations.
OTA offers and related discounts may change in real time and may depend on selected dates, availability, room type, number of guests, rate conditions, taxes, fees, loyalty programmes, coupons, temporary promotions, mobile/app-only rates, personalised conditions, geolocation, language, device or user profile.
Más Boutique Hotel aims to present comparison data in a fair, transparent and non-misleading way. However, the tool does not constitute a price guarantee, a guarantee of availability, a binding offer or a contractual commitment.
In the event of any difference between the price displayed by the tool and the price shown at the time of booking, the price displayed by the booking channel actually used by the user shall always prevail.
Recipients of personal data
Personal data may be processed by authorised staff of City Life S.r.l.; hosting and IT providers; booking engine providers; analytics providers subject to consent; communication and messaging providers; legal, tax, administrative or technical consultants; and public authorities where required by law.
Transfers outside the EEA
Some providers, including Google, Meta/WhatsApp, booking services or other technology providers, may process data outside the European Economic Area. Where required, such transfers are based on safeguards recognised by applicable data protection law.
Data retention
Personal data are kept only for the time necessary for the purposes for which they were collected. This includes technical logs, contact requests, stay-related communications, analytics data according to the retention settings configured in Google Analytics, consent preferences and comparison tool data.
Rights of the data subject
The user may exercise the rights provided by GDPR, including access, rectification, erasure, restriction, objection, portability where applicable, withdrawal of consent and complaint to the competent supervisory authority. Requests may be sent to info@masbhrome.com.
No automated decision-making
The website does not use automated decision-making producing legal effects or similarly significant effects on the user. The comparison tool may display comparative information based on selected parameters, but it does not complete bookings, determine user rights or make binding decisions.
Updates
This Privacy Policy may be updated from time to time. The latest version is always available on this page.
For details on the use of cookies, see the Cookie Policy .